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pronatour master planning Erlebnisreich Latemarium c Helmuth Rier
pronatour master planning Swiss Skyline on Schilthorn-Piz Gloria c Schilthornbahn
pronatour master planning Zugspitze und Garmisch Classic in Bavaria c Bayerische Zugspitzbahn Lechner


We will develop a vision for your destination and aim to achieve a successful location development, with long-term goals, predictable visitor guidance and sustainable prospects. The advantage of this holistic approach: a consistent theme with coordinated offers creates a harmonious overall experience and the belief that you can experience what the advertising promises.


Detailed inspections, initial workshops, resource and potential analysis as well as the identification of thematic strengths and weaknesses, opportunities and risks form the basis of the master planning. From this, an authentic USP - the unique selling point - is developed.


In all of our adventure projects, we use a storyline that runs through all the modules that inspire visitors from the start and never let them go. The more imaginative and authentic the storyline, the more guests identify with the region. This is the basis of every successful staging, whether for experiences in summer or in winter.

In addition to integrating and making existing offers more attractive and developing new, target group-oriented offer modules, the master planning also includes networking with the existing brand architecture or initial proposals for developing one. The first measures and suggestions for visitor guidance are also presented.

We plan a complete package for your desination, the goal of which is always the comprehensive realization. We accompany you - on request - from the idea to the implementation ready for visitors.


Tourism consulting
Regardless of budget, location and briefing, we will devote our many years of experience dedicated to the realisation of your successful adventure project.

Location analysis and profitability calculation
For large projects, we will examine and evaluate possible locations and create economic investment scenarios as the basis for the decision-making process.

Feasibility studies
We will thoroughly analyse the resources of your destination, identify thematic strengths and develop the unique selling proposition for your project.
pronatour master planning Swiss Skyline on Schilthorn-Piz Gloria, near Bern c Schilthornbahn
pronatour master planning Silvretta Arena c Andrea Badrutt



Create new visitor magnets in your tourism region with pronatour’s adventure stagings! We will support you from the first idea through conception and planning to successful implementation.


With our adventure projects, we take visitors to unique worlds of experience. We tell stories with a consistent, exciting narrative and draw on the resources available on site.