Mon(t) Magic
Grandvalira, Sector Canillo (AD)
Magic mountain from regional mythology of Andorra
With MON(T) MAGIC, pronatour created a fantastical mountain full of magical beings from Andorra's regional legends. ‘Tamarro’ – who is invisible – guides visitors through the world of adventure, with his mysterious eyes as the leitmotif for the new corporate design. The master planning was followed by the development of the brand architecture as well as the magical family. The storyline is already presented to visitors as they approach. The mountain cableway buildings and lifts were also branded and incorporated into the story. The first master plan projects have been realised: Children can learn how to ski, an adventure slope was turned into a world of magic with the help of goblins and the old legends are told on the ‘Legend Trail’ in the ‘Hexenland’ (‘Witch Land’).
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