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pronatour master planning MON(T) MAGIC in Grandvalira, Andorra c Ensisa

Magic mountain from regional mythology of Andorra

With MON(T) MAGIC, pronatour created a fantastical mountain full of magical beings from Andorra's regional legends. ‘Tamarro’ – who is invisible – guides visitors through the world of adventure, with his mysterious eyes as the leitmotif for the new corporate design. The master planning was followed by the development of the brand architecture as well as the magical family. The storyline is already presented to visitors as they approach. The mountain cableway buildings and lifts were also branded and incorporated into the story. The first master plan projects have been realised: Children can learn how to ski, an adventure slope was turned into a world of magic with the help of goblins and the old legends are told on the ‘Legend Trail’ in the ‘Hexenland’ (‘Witch Land’).

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pronatour master planning MON(T) MAGIC in Grandvalira, Andorra c Luli Mezio Ensisa




Create new visitor magnets in your tourism region with pronatour’s adventure stagings! We will support you from the first idea through conception and planning to successful implementation.


With our adventure projects, we take visitors to unique worlds of experience. We tell stories with a consistent, exciting narrative and draw on the resources available on site.