Schilthorn, Berne (CH)
Summer master planning with new highlights every year
The best view of the famous Eiger, Mönch and Jungfrau mountains are to be enjoyed from the Schilthorn in the Bernese Oberland. pronatour was responsible for repositioning this unique selling point and so – under the SWISS SKYLINE heading – relaunched the brand presence and developed suitable programmes for the individual mountain cableway sections. This master plan has since been used to realise new highlights every year: From the BOND WORLD 007 adventure exhibition, the PIZ GLORIA VIEW photo point platform, the staging of the summit building and the 007 WALK OF FAME through the SKYLINE WALK and THRILL WALK ‘thrillers’ to the FLOWER PARK and FLOWER TRAIL family activities.