Ischgl, Tyrol (AT) and Samnaun, Graubünden (CH)
Master planning for the Silvretta Arena
The Silvretta Arena combines two exciting ski destinations: Ischgl with its extreme focus on events and 99% winter sales, on the one hand, and the Samnaun duty-free area and shopping paradise, on the other. pronatour was responsible for developing the tourist-related master planning for both partners of the skiing association. Ischgl's dominant winter theme was also extended into the summer under the ‘SummerStage’ heading, which created the backdrop for the staging of numerous events. A first phase has already been implemented with the ‘Walk of Lyrics’. Winter experiences and year-round activities have also been developed for Samnaun in addition to the promotion of the summer programme that focuses on families. The ‘Fairytale Trail’, the ‘Piz for Kids’ adventure playground and the ‘WinterBlumenTraum‘ (‘WinterFlowerDream’) kid's winterland are the projects that were completed first.