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pronatour master planning Silvretta Arena c Andrea Badrutt

Master planning for the Silvretta Arena

The Silvretta Arena combines two exciting ski destinations: Ischgl with its extreme focus on events and 99% winter sales, on the one hand, and the Samnaun duty-free area and shopping paradise, on the other. pronatour was responsible for developing the tourist-related master planning for both partners of the skiing association. Ischgl's dominant winter theme was also extended into the summer under the ‘SummerStage’ heading, which created the backdrop for the staging of numerous events. A first phase has already been implemented with the ‘Walk of Lyrics’. Winter experiences and year-round activities have also been developed for Samnaun in addition to the promotion of the summer programme that focuses on families. The ‘Fairytale Trail’, the ‘Piz for Kids’ adventure playground and the ‘WinterBlumenTraum‘ (‘WinterFlowerDream’) kid's winterland are the projects that were completed first.
pronatour master planning Silvretta Arena in Ischgl in Austria & Samnaun in Switzerland c Prinoth Photography




Create new visitor magnets in your tourism region with pronatour’s adventure stagings! We will support you from the first idea through conception and planning to successful implementation.


With our adventure projects, we take visitors to unique worlds of experience. We tell stories with a consistent, exciting narrative and draw on the resources available on site.